The Guru program was initiated by Wizards to promote Magic more effectively. For every 10 Guru points, the Guru received one randomly chosen Guru land and one booster of the latest expert-level Magic set. Wizards of the Coast kept a record which lands had been rewarded to ensure that after 50 Guru points each Guru had a complete set of Guru lands.
Each of the Guru lands were illustrated by Terese Nielsen. The lands show five stages of a "double eclipse."
The Guru program was discontinued on February 27, 2001. Since then, the Guru lands are now quite collectible, with the most valuable, Island, being worth over $400 as of February 2017.